UNIQLO launches its 2014 Fall-Winter Collection at the SM Megamall Fashion Hall.

Global fashion giant UNIQLO takes style and functionality to the next level as it launched its 2014 Fall-Winter Collection at the SM Megamall Fashion Hall. Carrying the brand concept of “Lifewear,” or clothes that make life better, the new designs are highly functional, affordable, and of outstanding quality, fulfilling the practical demands of fashion-forward Filipinos.

VIP guests, the media and consumers got a clearer picture of each project’s function and application in their everyday lives as UNIQLO presented the Fall-Winter Collection in Life Cubes to represent different lifestyle situations: Travel (Ultra Light Down, Heattech, Fleece), Play (Denim, UT Sweaters, Flannel), and Work (Ines De la Fressange, Smart Style Pants, Extra Fine Merino).

“We call our design principle ‘LifeWear’ because our projects equip wearers for whatever life offers, so they can conquer every day in style,” said Fast Retailing Philippines, Inc. Chief Operating Officer Katsumi Kubota. More than looking good, UNIQLO creates clothing that provides exceptional comfort, great quality and functionality, and value for money.”

■ Delivering Authentic Denim Quality and Comfort

UNIQLO updates its Denim line each season, using only the finest materials and delivering a great fit for everyone. Made of high-quality fabric, the latest UNIQLO Denim designs enhance the wearer’s silhouette while boasting of flattering fit and cut that ensure ease of movement, providing high-end comfort and functionality at wallet-friendly prices.